If you haven't experienced the magic of wearing wool socks in the wintertime, now is the time to change that.
In cold, wet weather, cotton athletic socks just won't cut it. When it gets wet, cotton loses all insulating properties, so you may as well not be wearing anything on your feet at all. And it doesn't matter how warm your winter boots are. If you're wearing cotton socks, your feet will perspire, and you will end up with cold, damp feet.
The solution is to invest in some quality wool socks. Wool, especially super-soft merino wool, offers several unique advantages over cotton that make it the fabric of choice for winter wear.
lUnlike cotton, wool is an great insulator. When it's cold out your feet will be toasty and warm in your wool socks.
lWool can absorb a high amount of moisture — much more than cotton. Wool can actually hold a third of its weight in moisture before it even starts to feel "wet."
lWool keeps its insulating properties while wet, which is perfect for sweaty feet.
lNot only that, but wool also dries much more quickly than cotton or other synthetics.
lBecause of their physical nature, wool fibers naturally have anti-bacterial properties and are, therefore, odor resistant，which means they don't have to be washed every time you wear them. Indeed, they can be worn multiple times before washing.